How to effectively measure and use all your data

You have definitely heard it before. The importance of collecting and measuring data. And you know you have to get started – for real this time. Because measuring and using data the right way is the key to succeed in…

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How to get started with A/B testing

Testing what your customers respond to is a crucial step in your email marketing communication. There are many different kinds of tests you can do to make sure your messages hit the mark every single time, but a simple test…

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How to work with NPS scores

We hope that you just tried to click on the 10 in the image above. If so, you probably know what an NPS score is, but this article will go into a bit more depth on how you can use…

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Test scenarios for multivariate testing

Testing your emails is a crucial step in understanding how your customer think and behave. If you haven’t tested your email campaigns yet you might want to start with A/B testing. It’s an essential first step where you test two…

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