Love at first sight (how to succeed with onboarding)

In retail, first impressions are everything, and it’s difficult to change a negative one. Giving the customer the best potential on-boarding experience is crucial in securing their future loyalty. Once a new customer has signed up to become a member,…

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How to target generation Z (24 and younger)

The youngest generation were born into a digital world. They don’t appreciate smartphones, because it’s all they’ve ever known. If you have an old website that’s slow to load, you could lose their attention in an instant and never get…

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Optimize your marketing to reach each generation

One of the most important things to consider when it comes to segmentation is how purchase behavior and preferences vary by generation. There are a lot of stereotypes out there; older people don’t shop online, young people return most of…

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