The Customer Lifecycle

By understanding the different customer lifecycle stages, you’re building a solid platform for a longterm relationship with your customers. Visualize the touch points from their perspective to ensure you are addressing them with an interesting and personal dialogue rather than a selfish monologue. Normally, a relationship will last longer when both parts are listening…

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Why omni-channel is important

Omni-channel customers have a 30% higher lifetime value than those who shop in only one channel * This is just one of the many reasons to get with the train and improve the omni-experience for your customers. According to the…

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6 ways to reduce returns

Returns are one of the retail industry’s biggest challenges, both online and in-store. Each return is in practice a failed affair, both for the company and the customer. Not only is it expensive for the company, returns have a hugely…

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The benefits of a loyalty program

Today it is easy for discerning shoppers to compare your products and prices in a few clicks. Either you join in on the pricing race or invest in a loyalty program to attract customers by differentiating your offering. Two of…

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