8 boxes to check before choosing your customer loyalty platform

You understand the benefits of having a customer loyalty platform – and now you need to decide which one to choose. It’s a pretty important decision, so make sure you have all your ducks in a row when it comes…

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Retailer, test yourself: How much do you know about your customers?

Customers expect highly personalized communication to stay loyal to a brand. And for you to do that, you need to know the customers pretty well. Let’s find out what you know – and don’t know – about the people who…

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Show your true colors (brand value)

Never before have your brand values mattered so much to customers as it does today. Build an emotional connection between your brand and customers by being transparent about how your products are made, how you do your part for the…

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Love at first sight (how to succeed with onboarding)

In retail, first impressions are everything, and it’s difficult to change a negative one. Giving the customer the best potential on-boarding experience is crucial in securing their future loyalty. Once a new customer has signed up to become a member,…

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The Customer Lifecycle

By understanding the different customer lifecycle stages, you’re building a solid platform for a longterm relationship with your customers. Visualize the touch points from their perspective to ensure you are addressing them with an interesting and personal dialogue rather than a selfish monologue. Normally, a relationship will last longer when both parts are listening…

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Why omni-channel is important

Omni-channel customers have a 30% higher lifetime value than those who shop in only one channel * This is just one of the many reasons to get with the train and improve the omni-experience for your customers. According to the…

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6 ways to reduce returns

Returns are one of the retail industry’s biggest challenges, both online and in-store. Each return is in practice a failed affair, both for the company and the customer. Not only is it expensive for the company, returns have a hugely…

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The benefits of a loyalty program

Today it is easy for discerning shoppers to compare your products and prices in a few clicks. Either you join in on the pricing race or invest in a loyalty program to attract customers by differentiating your offering. Two of…

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