Working with Customer Lifetime Value

When it comes to customer retention, it’s important to know how valuable each of your customer is to you in order to know how much you should spend on marketing towards them. It’s equally important in customer acquisition, to see…

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Prevent customers from leaving with predictive churn scoring

Churn, as scary as it is real, means the end of a relationship. It affects all businesses at some point and no one, not even the most successful retailers in the world, are excluded. Churn is a fact and you…

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