How to effectively measure and use all your data

You have definitely heard it before. The importance of collecting and measuring data. And you know you have to get started – for real this time. Because measuring and using data the right way is the key to succeed in…

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Use Facebook Lookalike Audiences to attract like-minded shoppers

When it comes to attracting new customers, there is no need to reinvent the wheel. Through behavioral and contextual data, you already know which of your customers are attracted to certain products; this can be used to target and attract…

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