Show your true colors (brand value)

Never before have your brand values mattered so much to customers as it does today. Build an emotional connection between your brand and customers by being transparent about how your products are made, how you do your part for the…

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Love at first sight (how to succeed with onboarding)

In retail, first impressions are everything, and it’s difficult to change a negative one. Giving the customer the best potential on-boarding experience is crucial in securing their future loyalty. Once a new customer has signed up to become a member,…

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How to target generation Z (24 and younger)

The youngest generation were born into a digital world. They don’t appreciate smartphones, because it’s all they’ve ever known. If you have an old website that’s slow to load, you could lose their attention in an instant and never get…

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Launch a re-engagement campaign

The moment a customer subscribes to your email lists is usually when they are the most engaged with your brand and unfortunately it often goes down from there. As time goes on, the customers get used to hearing from you…

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