The benefits of a loyalty program

Today it is easy for discerning shoppers to compare your products and prices in a few clicks. Either you join in on the pricing race or invest in a loyalty program to attract customers by differentiating your offering. Two of…

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Why use Marketing Automation?

We are exposed to a massive load of brand messages every day and most of them will pass totally unnoticed. You know there’s a marketing battle going on and you really need to stand out and be relevant to win…

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How to work with NPS scores

We hope that you just tried to click on the 10 in the image above. If so, you probably know what an NPS score is, but this article will go into a bit more depth on how you can use…

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Test scenarios for multivariate testing

Testing your emails is a crucial step in understanding how your customer think and behave. If you haven’t tested your email campaigns yet you might want to start with A/B testing. It’s an essential first step where you test two…

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How to optimize Christmas sales

November and December might be the most important months of the year to grab customer’s attention. Starting off with Black Friday and immediately after is when people start planning their Christmas decorating and more importantly – gift purchases. Below are…

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