8 boxes to check before choosing your customer loyalty platform

You understand the benefits of having a customer loyalty platform – and now you need to decide which one to choose. It’s a pretty important decision, so make sure you have all your ducks in a row when it comes…

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Retailer, test yourself: How much do you know about your customers?

Customers expect highly personalized communication to stay loyal to a brand. And for you to do that, you need to know the customers pretty well. Let’s find out what you know – and don’t know – about the people who…

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10 examples of Marketing Automation

Starting to work with automation can feel overwhelming. You know the options are endless but perhaps don’t know where to start and how to set it up to achieve your goals. We recommend coming up with a strategy for each…

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How to effectively measure and use all your data

You have definitely heard it before. The importance of collecting and measuring data. And you know you have to get started – for real this time. Because measuring and using data the right way is the key to succeed in…

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Use Facebook Lookalike Audiences to attract like-minded shoppers

When it comes to attracting new customers, there is no need to reinvent the wheel. Through behavioral and contextual data, you already know which of your customers are attracted to certain products; this can be used to target and attract…

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Show your true colors (brand value)

Never before have your brand values mattered so much to customers as it does today. Build an emotional connection between your brand and customers by being transparent about how your products are made, how you do your part for the…

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Love at first sight (how to succeed with onboarding)

In retail, first impressions are everything, and it’s difficult to change a negative one. Giving the customer the best potential on-boarding experience is crucial in securing their future loyalty. Once a new customer has signed up to become a member,…

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How to target generation Z (24 and younger)

The youngest generation were born into a digital world. They don’t appreciate smartphones, because it’s all they’ve ever known. If you have an old website that’s slow to load, you could lose their attention in an instant and never get…

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Launch a re-engagement campaign

The moment a customer subscribes to your email lists is usually when they are the most engaged with your brand and unfortunately it often goes down from there. As time goes on, the customers get used to hearing from you…

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Optimize your marketing to reach each generation

One of the most important things to consider when it comes to segmentation is how purchase behavior and preferences vary by generation. There are a lot of stereotypes out there; older people don’t shop online, young people return most of…

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