Working with Customer Lifetime Value

When it comes to customer retention, it’s important to know how valuable each of your customer is to you in order to know how much you should spend on marketing towards them. It’s equally important in customer acquisition, to see…

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Prevent customers from leaving with predictive churn scoring

Churn, as scary as it is real, means the end of a relationship. It affects all businesses at some point and no one, not even the most successful retailers in the world, are excluded. Churn is a fact and you…

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Create retail campaigns that will get you that online buzz!

How do you create the best campaigns? It’s a big question you ask yourself as a retailer. In this post we’ll give you all the information you need – in order to set up the foundation of a successful campaign….

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How to become the go-to brand in your industry (and smash the competition!)

The go-to the brand has it all figured out and knows how to offer a seamless customer experience – which is the key to success. And even if you don’t consider yourself a go-to brand today – it’s never too…

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Get personal with product recommendations

“We are not interested in creating a personalized customer experience” – said no one ever. Personalization and on-point product recommendations is on everyone’s lips these days. This is an era of high-demanding customers that are expecting nothing but relevance and…

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8 boxes to check before choosing your customer loyalty platform

You understand the benefits of having a customer loyalty platform – and now you need to decide which one to choose. It’s a pretty important decision, so make sure you have all your ducks in a row when it comes…

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Retailer, test yourself: How much do you know about your customers?

Customers expect highly personalized communication to stay loyal to a brand. And for you to do that, you need to know the customers pretty well. Let’s find out what you know – and don’t know – about the people who…

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10 examples of Marketing Automation

Starting to work with automation can feel overwhelming. You know the options are endless but perhaps don’t know where to start and how to set it up to achieve your goals. We recommend coming up with a strategy for each…

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How to effectively measure and use all your data

You have definitely heard it before. The importance of collecting and measuring data. And you know you have to get started – for real this time. Because measuring and using data the right way is the key to succeed in…

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Use Facebook Lookalike Audiences to attract like-minded shoppers

When it comes to attracting new customers, there is no need to reinvent the wheel. Through behavioral and contextual data, you already know which of your customers are attracted to certain products; this can be used to target and attract…

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