Show your true colors (brand value)

Never before have your brand values mattered so much to customers as it does today. Build an emotional connection between your brand and customers by being transparent about how your products are made, how you do your part for the…

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Love at first sight (how to succeed with onboarding)

In retail, first impressions are everything, and it’s difficult to change a negative one. Giving the customer the best potential on-boarding experience is crucial in securing their future loyalty. Once a new customer has signed up to become a member,…

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How to target generation Z (24 and younger)

The youngest generation were born into a digital world. They don’t appreciate smartphones, because it’s all they’ve ever known. If you have an old website that’s slow to load, you could lose their attention in an instant and never get…

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Launch a re-engagement campaign

The moment a customer subscribes to your email lists is usually when they are the most engaged with your brand and unfortunately it often goes down from there. As time goes on, the customers get used to hearing from you…

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Optimize your marketing to reach each generation

One of the most important things to consider when it comes to segmentation is how purchase behavior and preferences vary by generation. There are a lot of stereotypes out there; older people don’t shop online, young people return most of…

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How to optimize Christmas sales

November and December might be the most important months of the year to grab customer’s attention. Starting off with Black Friday and immediately after is when people start planning their Christmas decorating and more importantly – gift purchases. Below are…

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How to get started with A/B testing

Testing what your customers respond to is a crucial step in your email marketing communication. There are many different kinds of tests you can do to make sure your messages hit the mark every single time, but a simple test…

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The Customer Lifecycle

By understanding the different customer lifecycle stages, you’re building a solid platform for a longterm relationship with your customers. Visualize the touch points from their perspective to ensure you are addressing them with an interesting and personal dialogue rather than a selfish monologue. Normally, a relationship will last longer when both parts are listening…

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Why omni-channel is important

Omni-channel customers have a 30% higher lifetime value than those who shop in only one channel * This is just one of the many reasons to get with the train and improve the omni-experience for your customers. According to the…

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6 ways to reduce returns

Returns are one of the retail industry’s biggest challenges, both online and in-store. Each return is in practice a failed affair, both for the company and the customer. Not only is it expensive for the company, returns have a hugely…

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