How to optimize Christmas sales

November and December might be the most important months of the year to grab customer’s attention. Starting off with Black Friday and immediately after is when people start planning their Christmas decorating and more importantly – gift purchases. Below are…

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How to get started with A/B testing

Testing what your customers respond to is a crucial step in your email marketing communication. There are many different kinds of tests you can do to make sure your messages hit the mark every single time, but a simple test…

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The Customer Lifecycle

By understanding the different customer lifecycle stages, you’re building a solid platform for a longterm relationship with your customers. Visualize the touch points from their perspective to ensure you are addressing them with an interesting and personal dialogue rather than a selfish monologue. Normally, a relationship will last longer when both parts are listening…

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Why omni-channel is important

Omni-channel customers have a 30% higher lifetime value than those who shop in only one channel * This is just one of the many reasons to get with the train and improve the omni-experience for your customers. According to the…

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6 ways to reduce returns

Returns are one of the retail industry’s biggest challenges, both online and in-store. Each return is in practice a failed affair, both for the company and the customer. Not only is it expensive for the company, returns have a hugely…

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The benefits of a loyalty program

Today it is easy for discerning shoppers to compare your products and prices in a few clicks. Either you join in on the pricing race or invest in a loyalty program to attract customers by differentiating your offering. Two of…

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Why use Marketing Automation?

We are exposed to a massive load of brand messages every day and most of them will pass totally unnoticed. You know there’s a marketing battle going on and you really need to stand out and be relevant to win…

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How to work with NPS scores

We hope that you just tried to click on the 10 in the image above. If so, you probably know what an NPS score is, but this article will go into a bit more depth on how you can use…

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Test scenarios for multivariate testing

Testing your emails is a crucial step in understanding how your customer think and behave. If you haven’t tested your email campaigns yet you might want to start with A/B testing. It’s an essential first step where you test two…

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